Kickoff & Alignment
Purpose
The kickoff establishes shared understanding and momentum.
It aligns leadership on:
- Why the sprint exists
- What success looks like
- How the work will run
- What is explicitly out of scope
This meeting is about framing and trust.
The Kickoff Is Large by Design
Its purpose is to:
- Introduce the sprint team and establish credibility
- Allow the executive sponsor to socialize the effort
- Put functional leaders at ease before their 1-on-1 interviews
- Signal visible leadership backing
Do not attempt to gather detailed signal here. The room is too big and people will not speak candidly.
Real discovery happens in functional interviews, which are small, private, and one-on-one.
Attendees
| Group | Why They're There |
|---|---|
| Economic buyer | Sets intent and urgency |
| Executive sponsor(s) | Own outcomes and prioritization |
| IT / Data leadership | Feasibility, security, data reality |
| Functional leaders | Ground truth on pain and workflows |
| Sprint team | Process, structure, synthesis |
What Must Happen in This Meeting
1. Why We're Doing This
Clear articulation from leadership that:
- The organization needs an AI strategy
- The goal is practical leverage
- Speed and responsibility matter
Key framing:
Faster decisions, less manual work, better use of data.
2. Scope Discipline
Reinforce that this is:
- A 30-day sprint
- Interview- and analysis-driven
- High-level and non-invasive
Explicitly state:
- No software implementation
- No tool mandates
- No production access
This prevents expectation drift later.
3. Initial Strategy Lenses
Establish 2-4 starting lenses to guide discovery.
Common lenses:
- Revenue or growth enablement
- Cost reduction and efficiency
- Planning, forecasting, and operations
- Automation of back-office work
- Data integrity and source of truth
- Security and responsible AI use
These lenses help leaders orient their thinking before interviews.
4. Guardrails and Constraints
Surface constraints early and publicly:
- Data security and governance
- External tool usage restrictions
- Risk tolerance by function
- Where experimentation is acceptable
This avoids unrealistic recommendations later.
5. Data Reality Check
Acknowledge upfront that:
- Data is fragmented
- Multiple systems exist
- Trust and consistency are issues
Frame this as:
- Normal
- Solvable
- Often upstream of AI value
This creates psychological safety and honesty in interviews.
6. Interview Plan and Urgency
Confirm:
- Which functions are in scope
- Initial interview targets by function
- Expectation of quick scheduling
Emphasize:
- 30 days is tight
- Delays cascade
- Participation matters
Outputs of the Kickoff
| Output | Owner |
|---|---|
| Confirmed goals and lenses | Exec sponsor |
| Guardrails and constraints | IT / leadership |
| Function list and contacts | Client lead |
| Interview cadence | Sprint team |
| Intake form distribution | Sprint team |
Tone to Set
| Desired | Avoid |
|---|---|
| Open and honest | Defensive |
| Practical | Aspirational fluff |
| Curious | Tool shopping |
| Urgent | Over-engineering |
Success Signal
The kickoff is successful if:
- Leaders agree on why this matters
- Scope boundaries are clear
- People know they will be interviewed soon
- There is visible executive backing
If alignment is fuzzy here, fix it before interviews begin.